FAIRNESS RHYMES WITH KINDNESS
A good choice for a positive improvement
Why buy Fairtrade?
People become more conscious about their buy and try to make better choices about their consumption. The source, the quality, the work ethic, the salary and living condition of the farmers and workers become the most important value of a product for a buyer. And this is an amazing news cause we are all capable to impact positively life of others with our shopping and ethical choices. And this means, positive improvement is possible for all.
There are currently millions of hardworking farmers in developing countries — producing the food that ends up in our shopping baskets — that are not being paid enough to support their families.
If we buy food products without thinking where they come from or who produced it we become part of the problem by feeding exploitation.
But by choosing Fairtrade products farmers get a better deal and a more stable income so that they can feed, educate and take care of their children.
When farmers sell their crops via Fairtrade cooperatives and plantations, they get more money to invest back into better farming methods, clean water and improving the health of their communities.
What does the Fairtrade Mark mean?
Fairtrade International is the most widely-recognised ethical label in the world.
The Mark means the product’s ingredients have been produced by small-scale farmer organisations that meet Fairtrade's social, economic and environmental standards.
These standards include protection of the environment, workers’ rights and the payment of the Fairtrade Minimum Price and an additional Fairtrade Premium to invest in business or community projects.
The aim is to use trade, not aid, to help small-scale farmers; one of the most marginalised groups in the world.
Fairtrade means fair wages for farmers
For most Fairtrade goods there is a Fairtrade minimum price which acts as an important safety net, protecting farmers from fluctuating market prices. This ensures farmers can earn and expect a stable income and plan for their future.
Fairtrade is the only certification scheme that offers such a unique minimum price protection for farmers.
In addition, a Fairtrade Premium is also paid into a communal fund for workers and farmers to use as they see fit — this could be on education or healthcare for their children, improving their business or building infrastructure such as roads and bridges for their community.
Fairtrade is fairer for the environment
To be Fairtrade certified organisations must conform to rigorous environmental standards.
Farmers are encouraged to move towards organic production and:
Protect their local environment through minimal and safe use of agrochemicals.
Manage erosion problems and waste management properly.
Maintain soil fertility.
Avoid intentionally using genetically modified organisms (GMOs).
Continually monitor the impact they have on the environment and implement ways to keep on reducing it.
Fairtrade bans child labour
Fairtrade means zero-tolerance of child labour, and the organisation works to bring an end to such practices.
Children under 18 years old are banned from work that endangers them or their schooling. And children under 15 are not to be employed by Fairtrade organisations.
More Fairtrade benefits
Fairtrade provides access to, and oversees, loans to help producers invest. For example the UCA cooperative took out a loan to construct a drying mill for its coffee. The mill is now paying back the loan that built it and reducing processing costs.
Fairtrade can improve food security which is closely linked to economic growth, stable incomes and reduced risk and vulnerability. If a farmer has a better income it means he or she has more money to buy food and more money to invest in growing more crops.
Fairtrade gives shoppers the opportunity to live and shop according to their principles and take action to support farmers and their families.
Fairtrade provides consumers with an opportunity to connect with the people who grow the produce we enjoy and need.
Quality
Today most tea leaves are trimmed by machine and traditional hand picked Gyokuro, Sencha, and Matcha are rarely grown and is therefore very precious. The flavour and aroma of hand picked tea is much more mellow and smooth than tea trimmed by machine.
Fairness
Working together for a better world
Environmental awareness
Environmental awareness means being aware of the natural environment and making choices that benefit the earth, rather than hurt it. Some of the ways to practice environmental awareness include: using safe and non-toxic building supplies, conserving energy and water, recycling, activism, and others.
Taste
Choosing the perfect product takes time and we are proud to count some of the best tea in the world
Subscribe for newsletter
We won't send you hundreds of emails or spams. Only giving you some nice updates, discount and new arrival notice :)